HELLOWEAR FROM CHUMS
Before Chums was what you know today, there was HelloWear. Opened in Hurricane, Utah, in 1993, HelloWear was part retail shop with apparel and Original cotton retainers, part workshop and factory, and part cafe hangout for local river rats, kayakers, and outdoor enthusiasts. It was also the place where the fun-loving Chums personality really took shape. We're opening the time capsule and bringing some of that ’90s energy back.
