I don't know how they do it. Chums makes great looking products, built well, and they keep the pricing in check. Amazing!! The Neo Pocket pouch is perfect. It fits all of the items I would carry in my old, larger pouch, and it's easier to wear. Conceals great, and is easier to buckle and unbuckle.
Main compartment holds my iPhone 5 with defender otter box case. The mesh pocket can fit 2 granola bars or a cliff bar, or gels. The small front pockets holds a $20, a credit card/ID and a key. I'm a distance runner and this is my favorite fuel belt. Over the years, I replace with the identical item.
Cons: I'm a small woman, so when I have the belt pulled snugly around my waist, there is a TON of extra belt left dangling...on me, its 20 inches of extra belt dangling. You can see what I'm talking about if you look at the stock photo. I just cut it off, but the raw edge frays. Its not a deal breaker, but it is annoying. (Other comparable fuel belts have an elastic which holds the rolled up extra belt material).